The Modern World

The Modern World

Hooked, Hyped, and Hyperconnected

The Psychology Behind Social Media and How It Shapes Us

Dr Ioannis Syrigos's avatar
Dr Ioannis Syrigos
May 13, 2025
∙ Paid
Close-up of a young person engrossed in a mobile device. Intense focus, illuminated by screen light (Adobe stock / By irawan710)

At an age where digital connections define much of what we term our social fabric, social media is now a part of our lives. By 2025, an estimated 5.24 billion people - 64% of the world's population, actively uses sites such as Facebook, YouTube, and Instagram. No one can deny that these platforms have undoubtedly transformed communication, providing us, for the first time in human history, with instant access to information and a connection to the world at large.

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